For my first experience at « Black On The Square« , I discovered much more than a festival. In the heart of Trafalgar Square, one of London’s most iconic public spaces, I witnessed a vibrant celebration of Black culture, creativity, music and community.
Throughout the day, I discovered artists representing the diversity of the Black diaspora. From FIBI, a Dutch-Nigerian-British singer-songwriter, to soca artist Triniboi Joocie, the nine-piece jazz ensemble Tomorrow’s Warriors, ska and reggae group Nu Establishment and more, the musical journey crossed genres and generations.
I also experienced the energy of Viva Sound System & Jose Luis, highlighting the important place of sound system culture in bringing people together. But what made the experience even more meaningful were the people and stories I discovered beyond the stage.
MEETING A NEW GENERATION OF BLACK LEADERS, CREATIVES AND CHANGE-MAKERS
I met people working to support and empower young Black people in their professional journeys, activists sharing messages of Black consciousness and empowerment, inspired by the legacy of The Honourable Minister Louis Farrakhan, and creative entrepreneurs representing the talent and innovation of the African diaspora, including a creator from NigeriaI also encountered people from different parts of the diaspora, each bringing their own culture, story and perspective.


African and Caribbean food, creators, community organisations and activities created a space where generations could meet. Seeing people playing games and dominoes together in the middle of Trafalgar Square gave the event a special feeling.
For me, this is what Black On The Square represented.


More than a festival, it was a meeting point.
A place where music met activism. Where creativity met opportunity. Where Africa, the Caribbean, Brazil, Nigeria, the UK and the wider diaspora could connect.
For my first experience at Black On The Square, I didn’t just discover new artists. I discovered people, stories, movements and connections. And perhaps this is the power of creating spaces like this: giving Black voices, talents and communities the opportunity not only to be present, but to be seen, heard and celebrated.


A POWERFUL CELEBRATION OF BLACK CULTURE
Black On The Square brought together culture, creativity and community, showcasing the voices and talent of the African diaspora in London and beyond.
Words, Photos & Videos: AdjoaG
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